they don't run these ads in the U.S.
As ever, Yahoo's latest efforts are baffling, inexplicable, but still somehow charming. It's like the place is run by an overeager six year old who has no ability but lots of enthusiasm. Anyway, Yahoo Mail's latest brilliant marketing move is "hey, remember Rocketmail? No? Well, good news -- it's back! Also, YMail! or Y!Mail. Which is nothing like Gmail, except that it's exactly like Gmail!"
The campaign, in Canada at least, features shoddy, third-rate Michael Jackson and Madonna lookalikes explaining that they, respectively, want the "Jacko" and "Madge" Yahoo Mail addresses under the new domains. Even if you could get past the idea that you're supposed to identify with people who want to adopt the identity of insane 50-year-old pop stars, the worst part is that both "Jacko" and "Madge" are names bestowed upon the singers by the British tabloids, and both epithets are detested by the singers they've been applied to.
It's a win all around, really.
The campaign, in Canada at least, features shoddy, third-rate Michael Jackson and Madonna lookalikes explaining that they, respectively, want the "Jacko" and "Madge" Yahoo Mail addresses under the new domains. Even if you could get past the idea that you're supposed to identify with people who want to adopt the identity of insane 50-year-old pop stars, the worst part is that both "Jacko" and "Madge" are names bestowed upon the singers by the British tabloids, and both epithets are detested by the singers they've been applied to.
It's a win all around, really.
